Betsy Burnett

January 2026

Betsy Burnett is a mental health professional in Chattanooga, TN who supports women during seasons of immense change. Her office feels like a well-appointed living room full of her stories and memories, putting women at ease to find new grounding for what lies ahead.

Her brand identity is a juxtaposition of her boldness and softness featuring a monogram-inspired logomark with strong color. We illustrated an abstract magnolia leaf pattern that held sentimental value to Betsy and paired with with a contrasting type system of a refined Roman serif, a warm vintage typewriter sans serif, and a casual handwritten script.

We designed a website with custom copy and taglines that showcases the integrity, authenticity and personality that informs her compassion-led care.

Images by Brooke Bragger